Steve Bannon, Tucker Carlson and... Liz Truss? Inside the Ex- PM's Attempt for Make America Great Again

The former UK leader, kicked off the first edition of her video series with a promise to expose "malicious actors" attempting to weaken the UK, United States and European nations. Truss elaborated she would reveal how an "international network of liberal activists function to undermine popular rule and the electorate's mandate."

"Our focus will be on the political movement of Donald Trump and understand how this can be replicated in Britain," Truss declared. "Our guests will include the leading lights of the Trumpist political sphere."

Before the series premiere, there was a notably ardent backer. "This represents the dawn of a kind of transformation," stated John Solomon. His conservative media outlet Just the News will host the Truss's new broadcasts.

Establishing Ties in the Maga-Verse

British fellow travellers, such as a advisor linked to Reform UK, assisted in her launch the Truss's program. The setup is competent, though simple. She has gathered a subscriber base of 10k in her first week and her first episode had sixty-seven thousand views across the same period.

This represents a modest start, but in aligning with John Solomon, the former PM is being pushed into a established right-wing media network producing and amplifying Make America Great Again themes. Its obsessions encompass accusations of information control by the mainstream media and a goal to dismantle a shadowy government apparatus – a force that the ex-PM holds responsible for the rapid conclusion of her calamitous premiership.

"Just the News is not famous past the pro-Trump media sphere, but it does have credibility there, primarily thanks to John Solomon, who gives commentary on Maga platforms like the program hosted by Steve Bannon and has even questioned Donald Trump," noted an anthropology expert, who has closely studied the Maga movement.

A Controversial Partner

Truss's attempt to bring the pro-Trump media model to Britain has drawn her nearer to divisive personalities such as Solomon.

He set up his media outlet following scrutiny after he was accused of circulating false stories about Joe Biden's anticorruption effort in the Eastern European nation, as well as disputed reports about the former US ambassador to the region.

Solomon's reporting were repeated across the pro-Trump media, with Solomon serving as a frequent visitor on the widely-watched Fox News program. Donald Trump endorsed his stories.

The journalist published the reports about Ukraine in a number of opinion pieces for the publication The Hill, where he was re-labelled as a columnist when staffers raised concerns about his work. His narratives were pivotal in the then-president's request for the Ukrainians to investigate the Biden family in 2019. Those demands culminated in impeachment proceedings against the president. Senators later acquitted the president.

Shortly after Solomon left the newspaper in October 2019, the outlet stated it was carrying out a examination of his work concerning the Ukraine issue. It found he had relied on untrustworthy contacts and said he "did not disclose key facts about key Ukrainian sources, including the detail that they had been indicted or were being probed."

Entering the Ecosystem

His TV and radio guest spots are a indication of the political media environment Liz Truss is joining. Solomon mentioned his endorsement of her new show on a show he co-hosts on Real America's Voice, a political media platform that is where you find the conservative firebrand former adviser Steve Bannon and on which Tucker Carlson also is seen. The ex-PM has already spoken with Steve Bannon on one of her first podcasts.

Through her association with this media figure, the former leader has become a minor player in a broader ecosystem of right-wing publications that routinely share and promote one another's material.

The journalist's broadcasts have frequently included personalities such as Mike Benz, a conservative commentator whose criticism of the foreign aid agency was used by the X owner as reasoning behind closing the government body.

A Global Media Play

Even though the former PM's unnatural presentation and political travails have invited ridicule within the UK, certain American analysts do not dismiss her attempts to reinvent herself as a UK offshoot of the Make America Great Again press.

"It is necessary to treat people like Truss with seriousness, despite the fact that you may not want to interpret them word-for-word," commented Rob Flaherty, who worked in the Biden White House.

"You saw how in the last election cycle President Trump utilized that ecosystem to spread his narrative. Undoubtedly that ecosystem transmits and affects discourse abroad. It seems quite apparent to me that the circumstances in the UK are comparable to what enabled this alternative media ecosystem to flourish here."

Alan Finlayson, said the online conservative ecosystem was already exerting influence in the United Kingdom.

"Digital media is borderless," he said. "There exists a sort of atmosphere within which ideas travel – on occasion manifesting in radical ways and other times more moderately – but which is connected."

The academic said the rise of the digital conservative movement in the UK recently meant the "potential to have a larger effect is substantial."

A Transatlantic Ambition

"Both Truss and the Reform UK leader recently appeared at the Conservative Political Action Conference, where I watched as they hit Maga talking points ahead of the {king of Maga|

Nathaniel Thompson
Nathaniel Thompson

Cloud architect and tech journalist with over a decade of experience in cloud infrastructure and digital transformation.